May 1998 to date: Managing Director/Business Consultant, Resort Support, Fiji - Management services and consultancy to resorts and dive operations. All of the positions after May 1998 below were completed as a consultancy through Resort Support
May 2023 to November 2023: Tourism and coral reef resilience specialist – Fiji / ADB & PSDI – Develop a tourism focused situation analysis of potential pilot sites in Fiji, built on the ADB baseline assessment of potential pilot sites, to develop financial and insurance products as part of efforts to improve the resilience of Fiji's tourism sector and economy.
November 2022 to June 2023: Tourism Business Development Specialist, Fiji National Sustainable Tourism Framework /Fiji MTCA & IFC – IFC work with a consortium, working directly with Ministry of Tourism and Civil Aviation on the formulation of Fiji’s National Sustainable Tourism Framework, as a successor plan of the Fijian Tourism 2021 strategy.
August 2022 to November 2023: National Tourism Business Development Specialist – Fiji / International Centre for Environmental Management & WBG - Assessment of Needs and Opportunities to Improve Ecosystem Resilience and Sustainable Tourism in Fiji.
January 2022 to July 2022: Tourism Consultant, YCP Solidance/Fiji & IFC - Fiji Tourism Investment Mapping: National Level COVID-19 Recovery & Greening & Vanua Levu Destination Development. Tourism Expert.
August 2021 to January 2022: Tourism Consultant, RLA Global, Dubai/Fiji & IFC - Fiji Tourism Investment Mapping: National Level COVID-19 Recovery & Greening & Vanua Levu Destination Development. SME and Sustainable Tourism Expert.
May 2021 – July 2021 : Hospitality operational management consultancy services for the private sector of the Kyrgyz Republic, World Bank Group/IFC - The consultancy is to provide knowledge, technical assistance and support to tourism private sector of the Kyrgyz Republic in order to increase efficiency of business through improvement of tourist products and offers, better marketing and promotion, and enhanced business operations as well as facilitation and outreach of investment projects. Specific focus is to be given to COVID-19 recovery efforts.
August 2017 to July 2021 : Part-time Fellow, Discipline of Tourism & Hospitality Management, Faculty of Business & Economic, The University of the South Pacific, Fiji – Re-designed courses, coordinated courses and taught all levels of undergraduate students.
• TS309 Tourism Business Entrepreneurship
• TS311: Sustainable Tourism Development
• TS109: Food and Beverage Services & Cost Control
• TS208: Operational Issues for Hospitality
March 2019 to date: Approved Service Provider for Business Link Pacific, Fiji- New Zealand Ministry of Foreign Affairs and Trade (MFAT) : BLP ASP for both financial management (installing and facilitating Xero Software conversions) and website building for e-commerce solutions for SME.
January 2016 to September 2016: Development Consultant – Destination Marketing Organisations MDF/Australia DFAT supported project to develop and launch 2 new DMOs, Tourism Suncoast and Tourism Kadavu., from inception to operational plans.
• Bring together all parties to form new DMOs
• Develop legal and financial frameworks for the new organisations
• Develop the strategic and tactical marketing for the start up DMOs for 1st year.
January 2015 to May 2015: Strategic Marketing Consultant – Talanoa Treks MDF/Australia DFAT supported project to analyse and further develop the strategic and tactical marketing for the start up ecotourism venture.
• Market Assessment: Identification and clarification of the proposed Market Segments to establish their scope and viability
• Market Identification and Segmentation: Once the size and scope of each market segment has been identified and surveyed, the Directors will be able to make informed decisions on which segments to target and prioritise them.
• Marketing Campaign Recommendations: The recommended marketing campaign specific to these segments will be presented and launched (or set-up to launch at Directors discretion).
• Ongoing Monitoring and Assessment: After the campaigns are launched, on going online tools will be maintained to track market needs on an ongoing basis as online pre and post walk surveys with clients.
January 2013 to date: Managing Director – The Army of Flying Monkeys – Online marketing services and campaign management for the small-medium business community in the South Pacific with a small team of developers and marketing professionals. Specialise in on-time delivery of online marketing campaigns including:
• WordPress development and deployment (guaranteed within 30 days)
• Online advertising campaign management (PPC, AdWords, niche markets)
• CRM solution deployment and email marketing campaign management
August 2007 – Dec 2012: Business Development Director, Matava Fiji's Premier Eco Resort – Senior Executive Director responsible for strategic planning, marketing and business development. Primary directive was business development and growth.
• Designed and project managed $1 million, 6 month rebuild of central complex of Matava Resort
• Increased retail sales and profit by designing and installing new boutique in main complex
• Reduced costs and increased safety by designing and implementing new Food and Beverage Management System (including HACCAP)
• Reduced accounts receivable by recommending and implementing MYOB Accounting Plus including Payroll as Accounting system
• Increased occupancy from 59% 2007, to 64% 2008 (to date) by designing and implementing new Strategic and Tactical Marketing Plans
November 2004 – July 2006: General Manager, Active Fiji/Tui Tai Adventure Cruises, Fiji – Senior Executive Manager responsible to Board of Directors for strategic planning, operations and crew of 36. Primary directive was business development and growth.
• Designed and project managed $1 million, 4 month refit of all accommodations/cabins on Tui Tai adventure cruise ship
• Increased on-board sales and profit by designing and installing in-house dive operation on cruise ship
• Reduced costs and increased safety by designing and implementing new Food and Beverage Management System (including HACCAP)
• Reduced accounts receivable by recommending and implementing MYOB Premier v9 including Payroll as Accounting system
• Increased occupancy from 62% 2005, to 84% 2006 (mean) by designing and implementing new Marketing Plan and Reservations System
April-May 2005: Hotel Management Consultant, Matava Resort, Kadavu, Fiji - Senior consultant to design and implement hotel solutions while training 3 new Directors/Owners in Hotel Operations.
• Developed Business Development Plan and 5 year financial projections
• Reduced costs and increased safety by designing and implementing new Food and Beverage Management System (including HACCAP)
• Increased occupancy by developing and implementing new Marketing Plan 2005-2006
November 2003 – November 2004: Safety Management Consultant, Shangri-La Fijian Resort, Fiji – Senior consultant and designer contracted to design and implement a custom proprietary Shangri-La Watersports Safety Management System (SWSMS)
• Achieved safety target within time and under budget
• Implemented and trained 28 staff in Fiji’s first structured Watersports Safety program
July 2003 – November 2003: Business Management Consultant, Beqa Adventure Divers, Fiji – Contracted to develop the Business plan for a new dive centre as a specialist shark feeding operation
• Developed and implemented business plan and 5 year budget projection for dive centre within time and budget
Tony is the Director and lead Systems Analyst of Eighty Options, a software development agency based in Hobart, Australia that specialises in application design strategy.
Eighty Options has extensive expertise and experience with web based software solutions, in particular using the Drupal platform and in relation to supporting the needs of multilateral organisations.
• We provide consultants in the fields of information technology, data recovery professional, software and website developers and are generally involved in all aspects of computer programming, hardware development and configuration
• We sell, service and supply spare parts and accessories for computers, electronic equipment, software and related goods and services;
• We promote and market Information Technology goods, web 2.0 and social media services and activities within the Cook Islands and elsewhere.
• We are service agents, repairers and consultants in the maintenance, repair, data recovery, upgrading services and refurbishment of all manner of computer hardware and software as well as electronic and digital equipments.
